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Digital Transformation in Real Estate

In the last five years, however, the paradigm of real estate transactions has gone through a major change with digital transformation of our societies being at the heart of this change.

Every aspect of our lives has changed drastically in the last two decades and much of the change has been fuelled, catalysed and necessitated by the increasing digital awareness and ubiquity. The Real Estate industry, although, much slower to adapt to this change has since picked up pace and is now at the forefront of some of the cutting edge innovations.

As our lives are more connected, and there is greater financial freedom with easier movement possible, a greater value has now been found in attempting and executing phone system transactions online. There is less apprehension and greater confidence being shown by buyers, sellers, brokers, lessors in deploying digital mediums to conduct their real estate business.

The National Broadband Network in Australia is set to take this transformation into a much higher terrain as improving connectivity and access will bring about better transmission of data, improved transparency and a much larger populace into the online phone systems fold. Consumers will be able to view and evaluate properties from far and wide, while developers will be in a position to pitch them to a more varied audience. The brokers will find themselves being able to create unified platform for the interaction of both buyers and sellers.

Digital transformation in the real estate sector also means that there is an improved coordination and liaison amongst the various parties involved. Virtual meetings, conference calls and video conferencing means that physical presence is no longer the clinching requirement to close a deal. Digitization also moves the land records and ownership documents to the online sphere, this reduces fraudulent transactions and improves confidence amongst buyers.

Thus, we see that the actual transformation brought in by increasing digital presence in the real estate industry is to increase transparency and improve confidence amongst buyers. This has in turn allowed for a greater organization of the sector. Real estate brokers are now no longer regional players but can scale their operations with considerably decreased costs. For the buyers, there is a greater sense of security in real estate transaction. They have greater access to information which in turn provides them a clearer picture of the property in question and the sellers on hand. For the sellers, the new digital age has opened up new market avenues hereto non-existent. Wider scope, better targeting and improved conversions have helped bottom lines.

In conclusion, digital transformation has been a holistic and all-encompassing phenomenon that has helped each one of the stakeholders in the telephone systems chain.

Digital Marketing Trends for 2013

Digital marketing is ever-evolving, and as we move into the year 2013, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge is to lead and marshal the talent and innovative culture needed to make it a reality. Given below are a few trends to watch out.

Increase in the number of Digital Marketing Agencies or Consultants

The digital revolution has forever changed the balance of power between the customer and the organization, putting customers in charge of the relationship. The pace of decisions and deployments for marketing automation software and services is booming. However most marketing teams are not yet ready to deal with the complexity of marketing automation nor are they capable of fully leveraging the digital transformation that is required. Due this and the unprecedented demand is contributing towards the increase in the number of Digital Marketing agencies or consultants.

Small and medium businesses are also realizing the power of content marketing and need consulting services to help with the proliferation of the marketing tools and technology available, so more and more organizations are turning to digital marketing agencies to preside over these efforts.

CMO and CIO Departments to strengthen their partnership

Technology is rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are growing to meet IT demand, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.

The Year of Mobile

Consumers are spending more time and money on their mobile devices than ever before; there are encouraging evidences which support consumer engagement via mobile. Brands are keen to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing as it is generation lot of attention.

Integrated Marketing Campaigns

As marketers aspire to leverage cross-channel digital campaigns to deliver real-time results at a lower cost, integrated channel campaigns will take dominance. An integrated tool set that can convert unknown traffic to known traffic will leverage competitive advantage to most companies.

Data Driven Marketing

Data driven marketing will take prominence in the year ahead. An average B2B company uses, on average 6 different Marketing automation tools to manage a single marketing campaign, and all these tools provide the bulk of actionable data. Moreover, a company’s social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting. At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to make informed data-driven decisions. Tools that will enable marketers to extract the insights from the detailed bulk data will actually serve modern marketing needs.

Optimized Cross Channel Customer Experience

This is what all marketers’ are focused on delivering. The customer journey should be seamless across channels and each should play to its strengths. To achieve this all your digital platforms must talk to each other and in sync with the overall marketing strategy.

Content marketing

The trend in Content Marketing is to focus less on preparing content that will sell and more on content that will educate. Instead of pitching products or services, delivering information that makes your buyer more intelligent will work. Content writers and bloggers will be distinguished by the content they create and their influence reaches, not by their titles. There are a host of new decision engines, social curation platforms, content provisioning and production technologies and services emerging (e.g. Story stream, Smartology, iTrigga etc). The demand for content curation rapidly increasing, there is an interesting new set of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.

Other trends:

· email marketing will continue to growing at astonishing rates

· Paid search for B2B companies will become less popular as new ad platforms will emerge

· Google will continue to dominate the B2B search market

· The big four of the internet will be Google, Apple, Facebook and Amazon.

Digital Transformation – Digitalization: High Tech or Human Touch?

There is a fact that is quite understood and realized among leaders in the majority of the main industries around the world and this is: How the digital technology is disrupting all the models we know so far.

Digitalization happens to be at the moment the main source of tremendous transformations in different aspects of our lives. Digitalization is the new connectivity for citizens, policy makers, societies and governments. It presents unlimited chances to the creation of more value to businesses, although if not undertaken carefully, it also represents risk.

Much has been discussed and analyzed, very specifically the economic or societal implications of the digitalization phenomenon, questions are rising and contest widening, while important questions are just appearing while the process of the digital transformation is taking place.

However, throughout all this processes, I want to point out as an urgent matter and the most important factor in all this boom: Who is the operator behind a machine? To whom are companies targeting their augmented or virtual reality gadgets? Who is behind all this digital transformation show? Is what some economists from the EU business school name: the unitary cost of production, say, the human being, say, you and me.

Some great personalities around the world from various cultures, I am talking about supermen who undertook time to scrutinize our inner and outer nature. Those great philosophers agree that the present mankind’s evolutionary state is that of the mere intellect, nothing else nothing much. Intellect has enabled us to go beyond the unexpected in the material world. It has enabled us to progress in many fields of thoughts from the materialistic point of view, say, what our senses experiment as a stimulation that comes from the outside: object and subject. However, paradoxical as it seems we are perpetuating our dependence to devices and decreases the natural abilities we have been born with, making us in many cases mentally lazy and acting like slaves of those devices. Otherwise, can anyone explain if they know how are thoughts are formed or how can we undergo profound changes in our deep personality and have an integrated life? Statistics show a very bad projection in this so far.

Exponential growth which defines most of the scenarios we are actually living can help us understand all this material phenomenon. Universal laws from a physical point of view limit our senses and way of existing. Exponential growth therefore releases unlimited possibilities in graphics, virtual realities, holographic realities or astral realities. When a computer’s speed continuously increases its rate the more fantastic or even science fiction like computers or devices comes up. Processor chips- “Computer’s main component is called the Central Processing Unit, or CPU for short. The CPU is a very small piece of silicon and is often referred to as the silicon chip or the processor chip. This tiny little piece is the brain of the computer, equivalent to the engine of a car”-double in speed every eighteen months according to Moore’s Law, the rule of thumb in the technology industry. Therefore, computers as we know, up to 2025 will tend to be more than 70 times faster than it is now in 2016. Photonics (“the branch of technology concerned with the properties and transmission of photons, for example in fibre optics”), says the more data coming out of fiber-optic cables, faster connectivity, this increase at more than double rates every nine months.

Meanwhile as an exercise analysis, changing customer expectations, cultural transformation, outdated regulation, and identifying and accessing the right skills – to name just a few. These challenges need to be addressed by industry and government leaders to unlock the substantial benefits digital offers society and industry. Machines increase efficiency, provides lots of tools to deal with ailments, health problems among others, in the other hand also decreases our intellectual coefficient not allowing to use discernment or analytical abilities, it also disintegrate our personality making us sometimes too much ego or selfie (The Internet of Me) driven making us loose vision of a holistic life view.

After placing a debate above on the real meaning of the human being behind the devices, we want to always emphasize very clearly that technology is useful. Technology is beautiful. Nothing more than that: “The word technology comes from two Greek words, transliterated techne and logos. Techne means art, skill, craft, or the way, manner, or means by which a thing is gained… So, literally, technology means words or discourse about the way things are gained.”

Bearing these premises in mind, quite many recommendations can be given out but as a set information to aid incumbent industry leaders in their efforts to achieve a proper digital transformation this can apply not only in companies but in any groups such as families, students, social organisms, etc.:

Place the human factor above everything and anything. This include a solid ground human resource philosophy in the company.

Have moments of silent, periodical moments of conscious silence (this is far different from sleeping), away from all type of technological devices. Turn them all off while you are into these systematic moments of silent. If in group, the better although is strongly advised to do it individual as individual mental peace brings forth collective peace. It all starts with each one of us! Regularity is advised, hopefully twice a day, 30 mns.

Start practicing meditation twice a day. 30 mns. in the morning, 30 mns. in the afternoon. Meditation create new neurons, increase the brain’s gray matter, widen brain connection. It makes us more intelligent. Intelligence doesn’t mean just having a high IQ. Meditation increases immune function and decreases pain. Meditation decreases inflammation from the cellular aspect. Meditation decrease stress, depression and anxiety.

Training to each one of the members on how to breath properly (a vast majority of people don’t know how to breathe even though they have noses!).

Start training on what you eat. Yes, you are what you eat. The purer the food the more intelligent is our mind. Food goes to the blood. The blood nourishes our brain and overall system.

The creation of a new digital culture consist on involving everybody, shareholders, stakeholders, etc

Start searching and identifying, developing and later on launching new, digital business models.

Setting up successful corporate venturing businesses inside the company is a must.

Every aspect of operations must be re-examined.

Leveraging data and the right digital traction metrics must be part of the new culture. This also includes investments in security.

Build a high-quotient digital workforce

The company that want to thrive into the digital enterprise must go beyond the mere implementation of new technologies just for the sake of it. What gives a digital enterprise that long cherished competitive advantage is its culture, strategy and way of operating, never forgetting that in your new digital business models, always ensure these two things: The employees as unitary costs of production and customers as the center of everything you do. All the lights should spot on them!